How to See Meta, Google, and Amazon Ads in One View (Without Logging Into 5 Dashboards Every Morning)

Every morning it’s the same ritual. Log into Meta Ads Manager. Then Google Ads. Then Amazon Ads. Maybe TikTok too. Five tabs, five logins, five different ways of showing spend and results — and not one place that tells you the only thing you actually want to know: across all of them, is the money working?

If you searched for software that “consolidates Meta, Google, and Amazon into one view,” here’s an honest answer: the free setup that gets your spend next to your results today, what to look for if you shop for a tool, and exactly where Vexlynk does and doesn’t fit.

Want to line up traffic and revenue yourself? Here is how to connect Stripe and Google Analytics on one live board.

Why every ad platform is its own walled garden

Meta, Google and Amazon each want you inside their own dashboard, measuring success their way. None of them will ever show a competitor’s numbers next to theirs, so there is no native “all my ad spend in one view.” Most teams end up doing it by hand — exporting each platform into a spreadsheet every week, reconciling spend and ROAS, hoping the columns line up. That reconciliation is the real tax behind those five morning logins.

Get your ad spend into one view today, free, inside GA4

No ad platform will show you the others, but Google Analytics 4 gets you most of the way for Google and Meta, and part of the way for Amazon. Here is the setup, step by step:

1. Link Google Ads to GA4. In GA4, go to Admin, then Product links, then Google Ads links, and click Link. You need the Editor role (or higher) on the GA4 property and admin access in Google Ads. Once linked, data flows between the two, so you can follow a click on an ad through to the key events on your site (Connect Google Ads to Google Analytics).
2. Tag every non-Google ad with UTM parameters. Add utm_source, utm_medium, utm_campaign and utm_id to the destination URL of each Meta and Amazon ad that points to your site. Google’s Campaign URL Builder generates the link for you (URL builders: collect campaign data with custom URLs). Keep the values identical everywhere: GA4 treats “Facebook” and “facebook” as two different sources.
3. Import Meta cost data into GA4. GA4 has a direct Meta connection: in Admin, under Product links, click Meta Links. It imports cost, clicks and impressions for your Meta campaigns on an import schedule you can adjust, and attempts to pull at least 24 months of history (Connect Meta to Google Analytics). GA4 offers the same direct import for Pinterest, Reddit, Snap and TikTok.
4. Import Amazon (and anything else) by file. Amazon Ads is not one of GA4’s direct import sources, so upload its campaign data as a CSV or through Google Sheets. Source, medium and date are required, and cost needs a currency (Import campaign data).
5. Read it in one place. Imported spend shows up in GA4 under Reports, Acquisition, Non Google campaign, and in the Advertising workspace under Planning, All channels, next to the revenue and key events GA4 already measures. Allow up to 24 hours after an upload.

The Amazon caveat. GA4 only sees visits to your own website. If your Amazon ads send shoppers to your Amazon listing, those clicks and sales never reach GA4, so imported cost would sit next to nothing. For that spend, Amazon’s own reporting is the place to look: unified reporting became generally available in the Amazon Ads console on June 8, 2026, lets you build and schedule one report across ad products, accounts and countries, and Amazon is sunsetting the old Sponsored Ads and Amazon DSP reports by December 31, 2026 (Amazon Ads announcement).

A stopgap for the morning logins. Meta Ads Reporting can create recurring reports and email them to you on a schedule, so the Meta numbers come to you instead of you going to them (Run a recurring report and send it to different email addresses in Ads Reporting).

Links checked September 28, 2026.

What to look for in a tool that consolidates your ad platforms

If you’d rather pay for a tool that does this for you, judge it against five things:

1. It pulls each platform’s spend and results into one place — Meta, Google and Amazon side by side, not one at a time.
2. It’s live, not a manual export. If you’re still downloading CSVs, you haven’t actually consolidated anything.
3. It shows ads next to the outcomes they drive. Impressions and CPC in isolation don’t tell you if the spend worked — you need it next to revenue and traffic.
4. It doesn’t trap your data. Your numbers stay yours, connected with your own accounts.
5. It can answer questions, not just display charts. “Which platform actually drove sales last week?” is the real question — and no single ad dashboard can answer it.

Purpose-built ad-reporting tools handle the first two points well: they aggregate ad-platform metrics into one report. Their limit is points 3–5 — they consolidate ads, but ads become just one more silo, disconnected from the revenue, store and traffic that tell you whether the spend actually paid off.

What Vexlynk does with ad data today — the honest version

The straight answer first: Vexlynk doesn’t connect Google Ads, Meta Ads or Amazon Ads today. It can’t pull your ad spend, CPC or ROAS. If you need ad metrics aggregated automatically this week, use the GA4 setup above or a dedicated ad-reporting tool.

What it can do today is put the results side of your ads, and a spend number you bring yourself, on one board:

• Google Analytics card. Sessions, users, bounce rate, average session duration and top pages, with the trend against the previous period. Its Acquisition tab splits sessions by channel and by source / medium, so UTM-tagged ad clicks that land on your site show up as their own rows. It shows traffic, not ad cost.
• Stripe and Shopify cards. Your revenue and store numbers as live cards next to that traffic, so you can see whether a busy ad week also sold anything. See every source you can connect.
• A note or spreadsheet card for spend. Paste your weekly spend per platform from each ad manager (or from GA4) into a spreadsheet card or a note. It’s manual, but it takes a minute a week and sits right beside the live numbers.
• The agent reads them together. The agent reads the cards on your board, so you can ask “spend went up 20% last week; did sessions from paid social and Stripe revenue follow?” and get an answer based on those cards.

Coming: ad-platform cards are on our roadmap. Until they exist, the spend number comes from GA4 or from you.

Links checked September 28, 2026.

Put the outcome side on one board

If your real question is “is my ad spend working?”, the honest first move is to consolidate the results. Put your revenue and traffic on one board with the free plan, so the outcome side is already in one view, and add a spreadsheet card for the weekly spend. It won’t replace your ad managers or GA4, but it ends the part of the morning where you stitch the results together by hand.

Keep exploring

• How Vexlynk works: one canvas, live cards, and the assistant
• Every source you can connect today (and what’s coming)
• Plans and pricing (there’s a real free plan)
• Google Ads — where your Google ad spend lives

Frequently asked questions

What software consolidates Meta, Google, and Amazon ads into one view?

For free, Google Analytics 4 gets closest: link Google Ads, connect Meta’s cost import, upload Amazon cost as a file, and GA4 shows spend next to the traffic and key events it drove. Purpose-built ad-reporting tools aggregate ad-platform metrics into one report automatically. Vexlynk doesn’t connect ad platforms today; it puts your GA4 traffic, Stripe or Shopify revenue and a spend number you paste in on one board. Ad-platform cards are on our roadmap.

How do I stop logging into 5 ad dashboards every morning?

The free partial fix today is GA4: link Google Ads, connect Meta’s cost import, upload Amazon cost data as a CSV, and tag every ad with UTMs, so spend sits next to results in one analytics property. For Amazon ads that send shoppers to your Amazon listing, use Amazon’s unified reporting. Then consolidate the results side — revenue, store and traffic — so the outcomes are in one place too.

Can I see my ad spend and my sales in one place?

Yes. In GA4, imported ad cost appears next to the revenue and key events GA4 measures on your site (sales on your Amazon listing excepted). In Vexlynk today, you can put Stripe or Shopify revenue and your Google Analytics traffic on one board and add a spreadsheet card with the weekly spend you copy from each ad manager; the agent reads them together. Vexlynk doesn’t pull ad spend automatically.

Does Vexlynk connect Meta, Google, and Amazon Ads?

No. Vexlynk doesn’t connect Google Ads, Meta Ads or Amazon Ads today. It connects revenue, store, analytics and social account sources (organic analytics, not ads); see the full list. Ad-platform cards are on our roadmap. For now, it holds the outcome side of your ad spend, plus any spend number you paste into a card, on one board.